Designing for
creative entrepreneurs.

Our customers

Design disciplines

What we make

Team & values

 
Latrice Littleton, founder of Ardor Bin candles.

Latrice Littleton, founder of Ardor Bin candles.

Faire is a marketplace that connects independent brands and retailers.

Making an impact
Faire's online wholesale marketplace connects over 600,000 independent retailers with over 85,000 emerging and established brands around the world.

Internationally established
Now, local is going global. Faire is changing the wholesale industry across the US, Canada, Europe, and Australia.

Shaping a future for local
We believe small businesses are vital to our communities, and it’s why we come to work every day—to help independent brands and retailers across the globe build thriving and successful businesses.

Supporting women-owned
The future is female—especially in small businesses. 63% of the maker businesses on Faire are women-owned.

 
 
 

Our customers

The community of independent retailers & brands is alive and vibrant on Faire.

 

Retailers like Tender Loving Empire from Portland, Oregon, curate unique experiences for their customers, and are constantly looking for new items to add to their inventory.

Brands like Rewined from Charleston, South Carolina, want to connect with retailers that align with their brand, and can help tell the product story to their customers.

Design disciplines

We embed on projects across the company, and come together as one design team under the same roof. 

UX research
Unearthing insights into how people use Faire today, for tomorrow.

Content design
Crafting the story we tell, from every surface we tell it.

Design systems
Turning chaos into structure, by seeing everything down to a single pixel.

Design operations
Building the processes and protocols that keep us running smoothly.

Product design
Seeing the future of our product, and bravely blazing a trail to get us there.

Brand studio
Creating the brand experiences that make Faire, Faire.

 

What we make

One connected wholesale ecosystem, with two distinct sides: the retailer marketplace & the brand portal.

 
 
 

The Faire marketplace

Our bread and butter. The Faire marketplace helps retailers find the inventory they need for their shops, and get inspired by additional products offerings. With shop analytics, integrations, and advanced marketing tools, brands get insights to optimize their selling experience on Faire.


The Faire marketplace →

Bag and account details within the Faire app.

Bag and account details within the Faire app.

Inventory from maude’s brand portal.

Inventory from maude’s brand portal.

Mobile apps that power business on the go

Our native mobile apps empower wholesale shopping on the go—from the train, the couch, or even the tub—wherever local entrepreneurs do their best work. With easy communication tools, brands can offer next-level customer service, any time of day. 

Our retailer app →

Our brand app →

 

Connecting through virtual and in-person events

Retailers love connecting with brands. With our free Faire Markets, we make the trade show experience virtual. By integrating new ways for retailers to experience products and makers on Faire, including highly-attended vibrant live events, we bring the Faire marketplace experience to life—and spark community connections in the process.

Faire Winter Market 2023 insights and trends →

Designing a Parisian pop-up store from the ground up →

Designing the future of trade shows →

Live stream of Capra Designs founders showcasing their designs.

Live stream of Capra Designs founders showcasing their designs.

Product page from Grade & Gather’s apparel inventory.

Product page from Grade & Gather’s apparel inventory.

Becoming the global wholesale destination

After launching in both Europe and Australia, Faire has expanded its global footprint, connecting an even bigger network of wholesale brands and retailers. With a growing network of over half a million customers around the world, independent retailers are joining Faire to discover unique products, while emerging and established brands are leveraging Faire for the opportunity to grow their business on a global scale. 

Five big things we’re learning about localization →

How we pivoted to an international customer-first mindset →

 

Designing a workspace
that inspires

Our newest home in San Francisco was crafted completely in house—from the foundation to the furniture, designed to reflect our workspace needs and company values. We design with picas, pixels, and inches as our toolkit, and are meticulous about meeting our standards for brand and quality.

Introducing 100 Potrero Avenue →

Materials from the design process for our new Faire home.

Materials from the design process for our new Faire home.

Team & values

We go out of our way to grow & maintain a thriving design team culture, within Faire’s larger company values.

We’re in it together.

We bring all of our energy, passion, and vulnerability to the table. We’re not afraid to admit when the going gets tough. We jump into the trenches together, and find moments of camaraderie, laughter, and levity to keep us grounded and smiling.

We believe in our craft.

We approach our work with a dedication to quality and getting it “right”—whether that’s designing a new product feature, ad campaign, or office space. No detail is too small for us to dedicate our full attention to it.

We’re all entrepreneurs.

We’re scrappy and entrepreneurial. Just like the small business owners we serve, we take responsibility for our work and make things happen. No matter your title, everyone on our team has autonomy over their work.

We move fast, but don’t break things.

We ship a lot, but this doesn’t mean we skimp on quality. We move quickly and rely on our honed intuition, but also rigorously test every feature before it launches. It’s fast-paced work—and incredibly fulfilling.

We connect with our customers.

We’re kindred spirits with the makers and retailers on Faire, who are creators and entrepreneurs driven by passion for their work. But we're not small business owners—we need to work hard to hear their stories and build empathy for their needs. 

 

Our team culture

We have a deep appreciation for the value of culture, and we work together to build the team culture we want. Here are some of the highlights.

An offsite dedicated to our customers and each other.

What would it mean to design your team offsite not around productivity or planning—but around building empathy for your customers? That’s what we did for our second annual Design Summit. By focusing on shared experiences that allowed them to get to know Faire’s customers better, we were able to build strong team connections and greater empathy and understanding for our customers.

Why we planned our second design team offsite around shared experiences →

Sharing our stories through Top 5

A simple framework with major impact: present on your “top 5” in any category, and tell a story about yourself in the process. One of the most-loved rituals in our design team culture, Top 5 has highlighted everything from the “Top 5 fast food french fries” to Robin Bigio’s “Top 5 most mortifying professional moments”—bringing our team together in the process.

The story of “Top 5” →

Taking engagement survey results seriously

One of Faire’s five company values is “Seek the truth.” At its core, this principle is about digging to the root of a problem — no matter what you might discover. We live this value by regularly doing design research on our engagement survey results, in order to pinpoint exactly where our org culture needs to change to meet the needs of our growing team. We’re committed to growing—together.

How to unpack your engagement survey results as a small team →

How to unpack your engagement survey data as a large and growing org →

Design leadership

Our design leadership team comes from a multitude of backgrounds, with a variety of experiences, perspectives, and passions.

Robin Bigio
Head of Design
Robin has led some of the most innovative design teams around the world. With over 15 years of experience, he has built teams from the ground up for companies like IDEO, Good Eggs, NIO, and Scoot. A creative entrepreneur himself, Robin also moonlights as the designer for his own lunchbox company, which he sells on Faire.

Angela Tang
Senior Product Design Director, Brand
After tenure at design-centric orgs like Disney, Method, OpenTable, and Airbnb, Angela has found her niche in designing compelling experiences for marketplaces, where she enjoys the challenge of solving for complex user needs. In her free time, she enjoys traveling with her two children.

Andrew Mayer
Head of UX Research
Andrew has spent his career conducting research, building research systems, and leading research teams at places like Zillow, Microsoft, and more. He’s passionate about triangulating data and wielding insights to drive better decision making. Andrew is solar powered so look for him outside hiking, biking, or just sitting by a river.

Tim Hoover
Senior Product Design Director, Discovery
Tim is a designer and entrepreneur with 15+ years of experience, in which he founded a design firm and a startup, mentored entrepreneurs, worked at IDEO, and led design and product teams at Canary and Airbnb. He’s passionate about building products and feels grateful every day.

Ximena Keirouz
Head of Brand Studio
Ximena is a creative leader with 15+ years of experience in brand design and creative. Before Faire, she built, mentored, and scaled multidisciplinary creative teams at Airbnb and Robinhood, and has worked with a variety of brands including Disney, Intuit, Warner Brothers, 7 for All Mankind, Revolve, Dollar Shave Club, and Gillette.

Renee Solorzano
Product Design Director, Retailer Growth
Renee has led product design at companies both big and small, category-creating and well-established—including Airbnb, Chartbeat, General Assembly, and GOOD. At Airbnb, Renee led the launch of Hotels, driving a complete overhaul of the search to book experience and repositioning the brand strategy.

Ryan Lee
Product Design Director, Retailer Tools & Programs
Ryan has led design teams at Airbnb, Meta and Microsoft. His work has spanned a variety of new and uncharted spaces, including support experiences (CX), Stories on Facebook app, video calling products, health devices, and even the original experience vision, pitch, and brand system for the Michelin-starred Mister Jiu’s.

Open Roles

The freedom to choose how you work. Learn more about Faire’s flexible work policies and apply today.